Title: How to Find Out What Your Customer Will Buy

How To Find Out What Your Customer Will Buy

How To Find Out What Your Customer Will Buy – Proven Strategies

Creating a digital product can be a time-consuming but ultimately extremely reward task! It involves a lot of planning, research, and execution. But one of the most critical steps is figuring out what your customers want. Without this vital step, you could end up creating a product that nobody wants.

To avoid this scenario, it’s essential to take the time to find out what your customers are looking for. You need to know what their pain points are, what they’re struggling with, and what they’re willing to pay for. This will give you the information you need to create a product that will meet their needs and exceed their expectations.

So, let’s talk about how to find out what your customers want. This process involves several steps, including brainstorming topic ideas, researching additional ideas, and validating those ideas to see which ones are most likely to be profitable.

By following this step-by-step process, you’ll be able to generate a list of potential topics for your info product, research them further, and validate your ideas to ensure that you’re going to have a popular product. Don’t skip any of these steps, as there’s nothing worse than investing a lot of time and effort into creating what you think is an awesome product, only to find out that your market has no interest in the topic.

Step 1: Generate Ideas

The first thing you want to do is some old-fashioned brainstorming to help you generate topic ideas for your product. You can start by writing down all the potential topics that come to mind as think about your problems, your hobbies, topics that interest you, topics that you know a lot about, and so on.

For example, if you spend your free time restoring a classic car, that’s a potential topic idea. If you love scuba diving, that’s a potential topic. If you have overcome a problem (such as losing weight) or achieved a goal (such as running an ultra-marathon), these are all potential topics for you to write about.

  1. Identify your passions and expertise: Start by considering your own passions, interests, and areas of expertise. Think about the knowledge, skills, or experiences you possess that could be valuable to others. Your expertise can serve as a foundation for creating a digital product that aligns with your passions and allows you to share your unique insights.
  2. Address a specific problem or pain point: Think about common problems or pain points within a particular niche or industry. Consider how you can provide a solution or create a product that alleviates those challenges. By addressing a specific problem, you can create a digital product that is highly valuable and in demand.
  3. Conduct market research: Research the market to identify gaps, trends, and opportunities. Look for areas where existing products are lacking or where customer needs are not being fully met. Analyze competitor offerings and customer reviews to gather insights about what works well and where improvements can be made. This research will help you identify potential niches or product ideas that can differentiate you from the competition.
  4. Brainstorm with others: Engage in brainstorming sessions with colleagues, friends, or members of online communities who share similar interests or expertise. Collaborative brainstorming can generate a wide range of ideas and perspectives that you may not have considered on your own. Encourage open and creative thinking, and don’t be afraid to explore unconventional ideas.
  5. Explore emerging technologies or trends: Stay up-to-date with emerging technologies, trends, and industry developments. Consider how you can leverage these advancements to create innovative digital products. For example, virtual reality, blockchain, artificial intelligence, or voice-activated technologies may present opportunities to develop unique and cutting-edge products.
  6. Tap into your target audience: Engage with your target audience through surveys, interviews, or online communities. Ask them about their needs, desires, and pain points. Listen to their feedback and suggestions for potential digital products. By understanding your audience’s perspective, you can develop products that directly cater to their preferences and solve their specific problems.
  7. Repurpose existing content or expertise: Look at your existing content, such as blog posts, articles, videos, or presentations. Consider how you can repurpose and package that content into a digital product. You can transform blog posts into an e-book, repurpose video tutorials into an online course, or compile industry insights into a research report. Repurposing content allows you to leverage your existing expertise and resources effectively.
  8. Seek inspiration from other industries: Explore digital products in other industries or niches for inspiration. Look at successful products and consider how you can adapt their concepts or features to your own niche. Adaptation and innovation across industries can lead to unique and compelling digital product ideas.
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Step 2: Research Additional Ideas

Now we’re going to add to your list of potential ideas by doing some research in your niche. Take note that in the next step you’ll start validating your ideas, but this step is the beginning of validation as well.

Your first step is to run a Google search for your niche keywords. For example, if you’re interested in gardening, you might run a search for “organic gardening.” Other examples include: “classic car restoration,” “full-time RVing,” “weight loss” and similar.

Take a look at the first page or two of websites for each search you do. Here’s what you’re looking for:

  • What topics are popular on these niche blogs? Which topics come up repeatedly, and which ones get a lot of discussion/interaction?
  • What types of lead magnets are the top sites selling?
  • What types of videos are they putting out?
  • What types of infoproducts are they selling?

The next step is to head to social media (such as Facebook) and run a search for your niche keywords. Again, you’re looking at what topics people are talking about, which ones come up repeatedly, and which ones get a lot of interaction (likes, comments, shares).

In addition, you’ll want to seek out relevant Facebook groups, join them, and spend some time reading recent posts as well as the archives. What topics are popular in these groups?

Next, head to Q&A sites like JustAnswer.com and Quora.com and run a search for your keywords. What questions (topics) come up repeatedly?

The next research step is to use a keyword tool like WordTracker. You can enter in your broad keywords (like “dog training”), and the tool will deliver dozens if not hundreds of topic ideas to you.

TIP: Do you want to uncover niche/topic ideas you never even knew existed? Then run a partial search using a keyword tool with no topic included. Examples of partial searches:

  • How to
  • Secrets of
  • Get rid of
  • Best way to
  • List of
  • Tips

The next step is to survey your market. Ask them what their biggest niche challenges are. You can also ask questions about what they want, what sort of solutions they’re looking for and so on.

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If you go through the above steps, you’ll likely uncover additional topics that you hadn’t even thought about.

Here are some other ways to generate additional ideas:

  1. Explore online communities and forums: Join online communities and forums relevant to your niche or industry. Engage in discussions, read threads, and observe the questions and challenges raised by community members. These platforms can provide valuable insights into emerging trends, popular topics, and gaps in existing solutions.
  2. Follow industry influencers and thought leaders: Identify influential figures in your industry and follow their blogs, social media accounts, or podcasts. Pay attention to the topics they discuss, the problems they address, and the perspectives they share. Influencers often provide valuable insights and can spark new ideas or perspectives for your digital product.
  3. Analyze customer support inquiries: Review customer support inquiries or frequently asked questions to identify recurring issues or areas where customers seek guidance. This can give you insights into areas where additional digital products or resources can provide value and address common pain points.
  4. Conduct keyword research: Utilize keyword research tools to identify popular search terms and topics related to your niche. This can help you uncover topics that have high search volumes and less competition. By targeting these keywords, you can create digital products that are more likely to attract organic traffic and meet the needs of your potential customers.
  5. Read industry publications and reports: Stay updated with industry publications, reports, and market research studies. These sources often highlight emerging trends, consumer behavior insights, and areas of growth or innovation within your industry. The information gained can inspire new ideas or validate existing concepts.
  6. Attend conferences and webinars: Participate in industry conferences, seminars, or webinars to network with professionals, learn about the latest developments, and gain insights into industry trends. Engage in conversations with attendees, listen to expert presentations, and participate in Q&A sessions. These events often provide valuable knowledge and inspiration for creating digital products.
  7. Follow customer feedback and reviews: Continuously monitor customer feedback, reviews, and ratings on your own digital products, as well as those of your competitors. Analyze both positive and negative feedback to identify areas for improvement, new features or content ideas, and potential gaps in the market that you can address with your digital product.
  8. Seek inspiration from other mediums: Look beyond your niche and draw inspiration from different mediums such as books, movies, art, or music. Explore how concepts, storytelling techniques, or design elements from these mediums can be applied to your digital product. Creative cross-pollination can lead to fresh and innovative ideas.
  9. Engage in continuous learning: Invest time in continuous learning to stay ahead of industry developments and expand your knowledge. Read books, take online courses, listen to podcasts, or attend workshops relevant to your field. This ongoing learning process can spark new ideas and provide you with a deeper understanding of your industry.

Remember, researching additional ideas requires an open and curious mindset. Be proactive in seeking knowledge, observing trends, and understanding your audience.

By continuously researching and exploring new ideas, you can expand your creative horizons and develop unique digital products that resonate with your target audience.

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Step 3: Validate Your Ideas

At this point, you have a list of ideas for products you’d like to create. Now you need to validate these ideas to see which ones are most likely to be profitable.

The key step in validating an idea is to see what types of products people are already buying in your niche. To do this, search various marketplaces for your keywords, including:

  1. Gumroad: Gumroad is a platform that allows creators to sell digital products directly to customers. It supports various types of digital products, including e-books, courses, software, music, and artwork.
  2. Teachable: Teachable is a platform specifically designed for creators and educators to sell and deliver online courses. It provides tools for course creation, hosting, and payment processing.
  3. Udemy: Udemy is a popular online learning marketplace that offers a wide range of digital courses on various subjects. It allows instructors to create and sell their courses to a large audience.
  4. Amazon: Amazon is one of the largest online marketplaces, offering a wide range of products across various categories. You can search for products, read customer reviews, and compare prices on Amazon.
  5. eBay: eBay is a global online marketplace that allows individuals and businesses to buy and sell a wide range of products. It offers both auction-style and fixed-price listings, providing access to new and used items.
  6. Etsy: Etsy is a marketplace focused on handmade, vintage, and unique products. It is a popular platform for artisans, craftsmen, and small businesses to sell their creative goods.
  7. Alibaba: Alibaba is a leading online platform for wholesale trade. It connects buyers and sellers globally, offering a vast range of products from various industries, including electronics, fashion, home goods, and more.
  8. ClickBank: ClickBank is a popular affiliate marketplace that primarily focuses on digital products, such as e-books, online courses, software, and memberships. It offers high commission rates and a vast product catalog.

When searching for digital products on these marketplaces, consider factors such as reviews, ratings, licensing terms, and support options to ensure you choose products that meet your specific needs and requirements.

What you’re looking for are products that are bestsellers, plus topics that have multiple competitors. For example, if you run a search for “weight loss” on these platforms, you may quickly find that low-carb dieting is a popular, bestselling topic.

The best validation of an idea (at least before you create a product) is to see if your audience is already buying similar products. However, if you need additional validation of an idea for your specific audience, here are two more steps you can take:

  • Promote a similar affiliate product to your audience. If it sells well, then you know that a similar yet better product will sell well to this audience too.
  • Create a lead magnet on the topic. While this won’t tell you if your audience will BUY a product on that topic, it will help you gauge the overall interest in the topic. Plus this strategy lets you start building a mailing list so you can have a waiting audience for when you do complete your paid offer.

The bottom line here is that the more evidence you see that a particular topic idea is already popular and profitable (selling well), the more likely it is that YOUR product will be a popular and profitable product too.

Title: How to Find Out What Your Customer Will Buy

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