6 Shortcuts To Speed Up Product Creation
Efficiency is key when it comes to creating and launching successful products. This is your guide to discovering effective shortcuts that will help you streamline your product creation process, saving you time and effort while maximizing your productivity.
We understand that as a product creator, your time is precious, and you want to deliver high-quality products to your audience without sacrificing speed. That’s why we have compiled a list of seven proven shortcuts that can significantly accelerate your product creation journey, enabling you to bring your ideas to market swiftly!
By implementing these shortcuts, you will not only expedite the product creation process but also maintain the integrity and value of your offerings. So, let’s dive into the world of product creation shortcuts and unlock the secrets to efficient and effective digital product development.
1. Use Licensed Content
When it comes to creating digital products, leveraging licensed content can be a game-changer.
Licensed content refers to material, such as images, videos, music, or written works, that is legally obtained from its original creators or copyright holders for use in your own products.
Integrating licensed content into your digital product can enhance its quality, save time and resources, and provide added value to your audience. In this section, we will explore the benefits of using licensed content and provide guidelines on how to effectively incorporate it into your digital products.
Benefits of Using Licensed Content:
- Time and Resource Efficiency: Utilizing licensed content can save you valuable time and resources that would otherwise be spent on creating content from scratch. By leveraging high-quality licensed materials, you can focus your energy on other aspects of product creation, such as refining the content, enhancing user experience, or marketing your product.
- Access to Professional Quality: Licensed content often comes from professional creators or reputable sources, ensuring a higher level of quality and polish. This can elevate the overall look, feel, and user experience of your digital product, making it more engaging and appealing to your audience.
- Expanded Creative Possibilities: Licensed content opens up a world of creative possibilities by providing you with access to a wide range of visuals, audio, and written works. It allows you to incorporate diverse and captivating elements that align with your product’s theme, enhancing its appeal and enriching the user experience.
- Legal Compliance and Peace of Mind: Obtaining licensed content ensures that you are legally compliant and respect intellectual property rights. This protects you from potential legal issues and gives you peace of mind, allowing you to focus on creating and promoting your digital product.
Here are some popular PLR (Private Label Rights) websites where you can buy licensed content:
- PLRProductsForSale.com (www.plrproductsforsale.com)
- IDPLR
- Resell Rights Weekly
- Master Resell Rights
- PLR Products
- Content Sparks
- BuyQualityPLR
- PLR Assassin
- PLR Database
- Indigital Works
These websites offer a variety of PLR content, including articles, e-books, videos, software, graphics, and more.
It’s important to carefully review the licensing terms and conditions of each PLR provider to ensure compliance with their usage guidelines and any restrictions on modifying or reselling the content.
2. Outsource the Task
The second strategy is to hire a ghostwriter or other professional to create your content for you.
In this section, we will explore the benefits of outsourcing and provide guidance on how to effectively outsource tasks to ensure a successful digital product creation.
TIP: You can find potential freelancers by posting jobs on freelancing sites such as Upwork.com, Guru.com, PeoplePerHour.com and similar. You can also run a Google search (e.g., “hire ghostwriter”) and ask your colleagues and network for recommendations.
The key here is to do your due diligence so that you hire reputable, professional freelancers who’ll do great work for you and stick to deadlines. You’ll also want to be sure to provide a detailed project brief. The more details you provide in your brief, the better the end result will be.
Benefits of Outsourcing:
- Time and Resource Optimization: Outsourcing allows you to focus on your core strengths and responsibilities while delegating specialized tasks to experts. By doing so, you free up valuable time and resources, enabling you to concentrate on the areas where you can make the greatest impact and achieve optimal results.
- Access to Specialized Expertise: Outsourcing gives you access to professionals who possess specialized skills and knowledge in specific areas. Whether it’s graphic design, copywriting, programming, or audio/video production, outsourcing allows you to leverage the expertise of professionals who can deliver high-quality results, enhancing the overall quality of your digital product.
- Increased Efficiency and Productivity: By outsourcing tasks to professionals who are experienced in their respective fields, you can expect increased efficiency and productivity. These experts bring a level of expertise, speed, and proficiency that may not be possible to achieve in-house, helping you meet deadlines and deliver a top-notch product in a timely manner.
- Cost Savings and Scalability: Outsourcing can be a cost-effective option, especially when compared to hiring and maintaining an in-house team. You can allocate your budget towards specific tasks, paying for services as needed, rather than investing in long-term employment costs. Additionally, outsourcing provides scalability, allowing you to scale up or down as per the demands of your product creation process.
Guidelines for Effective Task Outsourcing:
- Identify Tasks for Outsourcing: Determine the tasks that can be effectively outsourced based on your skillset, time constraints, and project requirements. Focus on tasks that require specialized expertise or tasks that are time-consuming and can be handled more efficiently by external professionals.
- Research and Select Service Providers: Conduct thorough research to identify reputable service providers or freelancers who specialize in the tasks you wish to outsource. Look for individuals or companies with a strong track record, positive reviews, and relevant experience in your industry or niche.
- Clearly Define Project Requirements: Clearly communicate your project requirements, expectations, and timelines to the service providers. Provide comprehensive briefs, sample materials, and detailed guidelines to ensure they have a clear understanding of your vision and can deliver accordingly.
- Establish Effective Communication Channels: Set up effective communication channels with your outsourced team to ensure seamless collaboration. Regularly communicate project updates, provide feedback, and address any questions or concerns promptly. Clear communication is crucial for maintaining project coherence and achieving desired outcomes.
- Monitor Progress and Provide Feedback: Regularly monitor the progress of the outsourced tasks and provide timely feedback. This helps ensure that the work aligns with your vision and allows for necessary revisions or adjustments along the way. Maintaining an open line of communication fosters a productive working relationship and ensures that the final product meets your expectations.
- Protect Intellectual Property: When outsourcing tasks that involve sensitive or proprietary information, consider using non-disclosure agreements (NDAs) to protect your intellectual property. Clearly define the rights and ownership of the work produced by the outsourced team to safeguard your product’s integrity.
Here are some popular websites where you can find freelancers for outsourcing tasks:
- Upwork (www.upwork.com)
- Freelancer (www.freelancer.com)
- Fiverr (www.fiverr.com)
- Guru (www.guru.com)
- Toptal (www.toptal.com)
- 99designs (www.99designs.com)
- PeoplePerHour (www.peopleperhour.com)
- FreelanceWriting (www.freelancewriting.com)
- SimplyHired (www.simplyhired.com)
- Freelance.com (www.freelance.com)
- Hubstaff Talent (talent.hubstaff.com)
- ProBlogger Job Board (jobs.problogger.com)
- Behance (www.behance.net)
- DesignCrowd (www.designcrowd.com)
- Envato Studio (studio.envato.com)
These platforms offer a diverse range of freelancers specializing in various fields such as writing, design, programming, marketing, and more.
Take the time to review freelancer profiles, portfolios, and client feedback to find the best fit for your specific project requirements. Remember to communicate clearly, set expectations, and establish payment terms before starting any work with freelancers.
3. Using ChatGPT and Automation Tools
In the digital age, leveraging automation tools and artificial intelligence can revolutionize the way you create and deliver digital products.
One powerful tool in this realm is ChatGPT, a language model that can engage in interactive conversations and provide valuable assistance to your audience. In this section, we will explore the benefits of using ChatGPT and other automation tools to enhance your digital products and elevate the user experience.
Benefits of Using ChatGPT and Automation Tools:
- Enhanced User Engagement: ChatGPT enables interactive and personalized conversations with your audience, creating a more engaging and dynamic user experience. Users can ask questions, seek guidance, and receive instant responses, fostering a sense of interactivity and increasing their involvement with your digital product.
- 24/7 Availability: Automation tools, including ChatGPT, offer round-the-clock availability, allowing your audience to access assistance and information at any time. This provides convenience and flexibility, enabling users to engage with your digital product according to their own schedules and preferences.
- Instant Support and Problem-Solving: ChatGPT can address common queries, provide support, and offer solutions in real-time. This reduces the need for manual intervention, streamlines user support, and ensures a prompt response to user inquiries or issues.
- Scalability and Efficiency: Automation tools offer scalability and efficiency, allowing you to handle a larger volume of user interactions without the need for significant human resources. This scalability ensures that your digital product can accommodate a growing user base and deliver consistent and reliable assistance.
- Personalization and Customization: With ChatGPT, you can personalize the user experience by tailoring responses to individual users’ queries and preferences. By understanding user needs and adapting accordingly, you can create a more customized and user-centric digital product.
- Time and Resource Optimization: Automation tools help optimize your time and resources by automating repetitive tasks and providing instant assistance. This allows you to focus on other strategic aspects of your digital product creation process, such as content development, marketing, and growth strategies.
- Data Insights and Analytics: Automation tools often provide valuable data insights and analytics about user interactions, preferences, and frequently asked questions. This data can inform your decision-making, allowing you to continuously improve your digital product based on user feedback and behaviors.
Implementing ChatGPT and Automation Tools:
- Identify Use Cases: Determine the specific use cases and areas in which ChatGPT and automation tools can enhance your digital product. Consider where interactive conversations and instant assistance can add value and improve the user experience.
- Train ChatGPT: Train ChatGPT with relevant data to improve its accuracy, responsiveness, and understanding of user queries. Fine-tune its responses based on user feedback and continuously update its knowledge base to ensure up-to-date information.
- Establish Clear Boundaries: Set clear boundaries for ChatGPT’s capabilities and ensure that users understand its limitations. Clearly communicate what it can and cannot do to manage user expectations and avoid any potential misunderstandings.
- Monitor and Refine: Regularly monitor ChatGPT interactions, review user feedback, and refine its responses as needed. Continuously improve the chatbot’s performance and adapt it to evolving user needs and expectations.
- Explore Other Automation Tools: In addition to ChatGPT, explore other automation tools that can complement your digital product. These may include marketing automation platforms, customer support chatbots, data analytics tools, or task automation software, depending on your specific requirements.
4. Crowdsource With Your Audience
Crowdsourcing has become a powerful and innovative approach to creating digital products. It involves harnessing the collective knowledge, skills, and creativity of your audience to contribute to the development and refinement of your digital product.
In this section, we will explore the benefits of crowdsourcing and provide guidance on how to effectively engage and leverage your audience for the creation of your digital products.
Benefits of Crowdsourcing:
- Diverse Perspectives and Ideas: Crowdsourcing allows you to tap into a diverse pool of perspectives and ideas from your audience. By involving your users in the creation process, you can gain fresh insights, unique solutions, and innovative suggestions that you may not have considered on your own.
- Increased Engagement and Ownership: Engaging your audience in the creation of your digital product fosters a sense of ownership and loyalty. When people contribute their ideas and see them incorporated into the final product, they become more invested and motivated to support and promote it.
- Rapid Iteration and Refinement: Crowdsourcing enables rapid iteration and refinement of your digital product. With a large number of contributors providing feedback, you can quickly identify areas for improvement, address issues, and fine-tune your product to meet the needs and expectations of your audience.
- Enhanced Market Validation: By involving your audience in the creation process, you gain valuable market validation. Their feedback and input serve as an indicator of the product’s potential success and can help you make informed decisions about its features, pricing, and positioning in the market.
- Community Building and Brand Advocacy: Crowdsourcing fosters a sense of community and strengthens the relationship between you and your audience. As contributors become more engaged, they become brand advocates who are more likely to support, promote, and advocate for your digital product.
For example, you can ask your audience to share their very best weight-loss tips and then compile these tips into a report. Be sure to give a free copy of this product to everyone who contributed to it. As a nice benefit, many of the people who collaborated with you will also promote the product on social media and other niche communities.
5. Co-Author With Other Experts
If you want to get expert- level information from “the crowd,” then you’ll want to approach other experts directly and ask them to contribute to your product.
Collaborating with other experts in your field to co-author digital information products can bring a wealth of knowledge, diverse perspectives, and increased credibility to your offerings.
Co-authoring allows you to leverage the expertise and experience of multiple individuals, resulting in a more comprehensive, well-rounded, and valuable product.
In this section, we will explore the benefits of co-authoring digital information products and provide guidance on how to effectively collaborate with other experts.
Benefits of Co-Authoring:
- Expanded Expertise and Knowledge: Co-authoring with other experts enables you to tap into their unique knowledge, skills, and experiences. Each co-author brings a different perspective and expertise, resulting in a more comprehensive and well-rounded digital product. By pooling resources and insights, you can deliver a product that covers a broader range of topics and provides deeper insights to your audience.
- Credibility and Authority: Collaborating with respected experts in your field enhances the credibility and authority of your digital information product. It showcases your ability to work with other thought leaders and reinforces the trustworthiness of the content you provide. This can attract a larger audience and build stronger connections with your target market.
- Audience Expansion: Co-authoring allows you to tap into the existing audiences of your co-authors. By leveraging their networks and followers, you can expand your reach and expose your digital product to a wider audience. This can lead to increased visibility, more engagement, and ultimately, higher sales or adoption of your product.
- Division of Workload and Expertise: Co-authoring distributes the workload and responsibilities among multiple individuals. Each co-author can focus on their area of expertise, resulting in higher-quality content and faster product creation. By sharing the workload, you can save time and effort, ensuring a more efficient and streamlined process.
- Collaboration and Learning: Co-authoring fosters collaboration, allowing you to learn from and bounce ideas off of other experts in your field. Working closely with others can spark creativity, prompt innovative thinking, and lead to valuable insights and discoveries. Collaborating with like-minded individuals can also provide a supportive and stimulating environment for personal and professional growth.
One way to do this is by collaborating with well-known experts in your niche – the “big names” everyone knows.
Another way to do it is by working with people whose names are unknown in your niche, but their job titles are respected, and they’re viewed as authorities.
For example, if you were writing about health, you’d approach doctors, nurses and other healthcare professionals.
6. Bundle and Splinter Content
The final way to speed up product creation is to bundle or splinter a package of content. In other words, you might create a home-study course as your core offer, then you can fill in other parts of your sales funnel with pieces of that package.
Bundling and splintering content are two effective strategies for maximizing the value and profitability of your digital products. These approaches involve packaging your content in different formats and combinations to cater to varying audience preferences and create additional revenue streams.
Bundling Content:
Bundling refers to the practice of combining multiple pieces of content or related products into a single package. By bundling your content, you offer a more comprehensive and valuable offering to your audience, enticing them to make a purchase. Here are a few key benefits of bundling:
- Enhanced Value Proposition: Bundling allows you to create a higher perceived value for your digital product. By offering a package that includes multiple resources or complementary products, you provide a more comprehensive solution to your audience’s needs, increasing the appeal of your offering.
- Increased Revenue Potential: Bundling can lead to increased revenue generation by encouraging customers to purchase a higher-priced package instead of individual items. By pricing the bundle strategically, you can capture additional revenue that might not have been possible by selling the items separately.
- Cross-Promotion Opportunities: Bundling provides an opportunity for cross-promotion among your products. By including related items in the bundle, you can introduce your audience to other offerings, increasing their exposure and potentially driving sales for additional products.
Splintering Content:
Splintering, on the other hand, involves breaking down larger pieces of content into smaller, individual components that can be sold separately or used as lead magnets to attract and engage your audience. Here are some benefits of splintering content:
- Diverse Revenue Streams: By splintering your content, you can create multiple revenue streams by selling individual components. This allows you to cater to different audience segments and price points, accommodating a wider range of customer preferences.
- Targeted Marketing and Upselling: Splintered content enables targeted marketing and upselling opportunities. You can offer smaller, introductory products or free resources as lead magnets to capture leads, and then upsell higher-priced, more comprehensive products to those who show interest and engagement.
- Flexibility and Customization: Splintering content provides flexibility in how you deliver and monetize your offerings. It allows you to adapt to changing market demands, create customized bundles for specific customer segments, and experiment with different pricing strategies.
For example, you can offer one module of a course as a lead magnet. You can offer some of the tools from the course (such as checklists) as a tripwire offer. As such, this strategy lets you create one product and quickly turn it into a total of three products.
You can also bundle products.
For example, if you have several reports that you’ve used as lead magnets and paid products, you can bundle them to create a premium product.