6 Questions You MUST Answer To Create A Bestselling Product
Creating a bestselling product is the dream of every entrepreneur and creator. However, it’s not merely a matter of chance or luck. It requires careful planning, strategic thinking, and a deep understanding of your target audience.
In this 6-part guide, we will delve into the key considerations that go into developing a bestselling product. By answering these critical questions, you will gain invaluable insights and a solid foundation for creating a product that resonates with your target market.
Question One: How do I create a better title?
Your title can make or break the success of your product, which is why it’s important to invest time in creating an eye-catching, compelling title. Follow these tips for improving your titles:
- Keep it concise: Aim for a title that is short and to the point, making it easily digestible and memorable.
- Use powerful words: Incorporate strong, impactful words that evoke emotions and capture attention.
- Highlight the main benefit: Clearly communicate the core benefit or value your product offers to instantly grab the interest of potential customers.
- Create curiosity: Spark curiosity and intrigue by using words or phrases that make people want to learn more about your product.
- Use numbers or statistics: Numbers in titles tend to attract attention and suggest specific value or insights.
- Make it relatable: Use language that resonates with your target audience, addressing their pain points, desires, or aspirations.
- Incorporate keywords: Consider relevant keywords that can improve search engine visibility and align with what your target audience is searching for.
- Avoid jargon: Keep your title accessible by avoiding complex terminology or industry-specific jargon that may confuse or alienate potential customers.
- Test variations: Try out different variations of your title and gather feedback to see which resonates best with your target audience.
- Keep it aligned with your brand: Ensure your title aligns with your brand identity, tone, and overall messaging to maintain consistency and strengthen brand recognition.
The title of your product is the first impression it makes on potential customers. It serves as a powerful tool to grab attention, communicate the essence of your product, and entice people to learn more.
Here are different title frameworks and templates that you can use as a starting point when crafting your own titles:
- The “How-to” Framework:
- How to [Achieve Desired Outcome]
- How to [Solve a Specific Problem]
- How to [Master a Skill]
- The “Ultimate Guide” Framework:
- The Ultimate Guide to [Topic/Subject]
- The Definitive Guide to [Topic/Subject]
- The Complete Handbook for [Topic/Subject]
- The “X Steps/Strategies/Techniques” Framework:
- X Proven Steps to [Achieve Desired Outcome]
- X Powerful Strategies for [Specific Result]
- X Essential Techniques to [Master a Skill]
- The “Secrets/Insider Tips” Framework:
- Insider Secrets to [Achieve Desired Outcome]
- Little-Known Tips for [Specific Result]
- Proven Secrets for [Mastering a Skill]
- The “Problem-Solution” Framework:
- [Problem]? Here’s Your Solution!
- How to Overcome [Specific Problem]
- [Desired Outcome] Made Simple
- The “Case Study/Testimonial” Framework:
- How [Person/Organization] Achieved [Desired Outcome]
- [Product/Method] That Helped [Person/Organization] [Specific Result]
- [Specific Result]: A Success Story with [Product/Method]
- The “Question” Framework:
- Are You Making These [Common Mistakes]?
- What’s the Secret to [Achieving Desired Outcome]?
- Ready to [Specific Result]? Ask Yourself [Question]
- The “Curiosity” Framework:
- The Surprising Truth about [Topic/Subject]
- What [Experts/Industry Leaders] Don’t Want You to Know
- Discover the Hidden [Benefit/Strategy] of [Topic/Subject]
- The “Time-Sensitive/Scarcity” Framework:
- Limited-Time Offer: [Specific Benefit]
- Only [X] Days Left to [Achieve Desired Outcome]
- Get [Benefit] Now Before It’s Gone!
- The “Comparison” Framework:
- [Product/Method] vs. [Competitor/Product]: Which is Right for You?
- The Pros and Cons of [Option A] vs. [Option B]
- Choosing the Best [Product/Method] for [Specific Result]
These frameworks and templates can serve as a starting point to craft attention-grabbing and compelling titles for your digital products, articles, or marketing materials. Tailor them to suit your specific product and target audience, and don’t forget to infuse your unique brand personality and value proposition into the titles you create.
By following these strategies and considering the preferences and desires of your target audience, you can create a better title that captures attention, conveys the value of your product, and ignites curiosity. Remember to iterate, test, and refine your title as you gather feedback and insights throughout the product creation process.
Question Two: How do I get more people buying my offer?
One good way to make your product more attractive to buyers is by adding value. And here we’re talking about offering bonuses to anyone who purchases your main offer.
A good bonus is highly relevant to the main product, and it often works in tandem with the main product to get a great result.
An even better bonus is one that does all of that AND overcomes common sales objections.
For example, let’s suppose you’re selling a weight-loss guide for women, and one common objection is that they don’t want to cook special food for themselves and something else for their family because that will take too much time. To overcome this objection, you can offer a cookbook full of delicious recipes the whole family will love – and the recipes are quick to make too (15 minutes or less).
Here are different ways to add value to a product, making it more attractive to buyers:
- Enhance Content Quality: Improve the content quality of your digital product by providing comprehensive, well-researched, and engaging materials. Ensure that the information or resources you offer are valuable, up-to-date, and relevant to your target audience.
- Offer Bonus Resources: Include additional bonus resources such as e-books, worksheets, templates, or video tutorials that provide extra value and enhance the learning experience for your customers.
- Provide Ongoing Support: Offer excellent customer support for your digital product. Provide timely responses to inquiries, offer troubleshooting assistance, and address customer concerns promptly. This level of support can significantly enhance the overall value of your product.
- Create Community or Membership Access: Establish a community or membership platform where customers can connect, share insights, and access exclusive content related to your digital product. Foster a sense of belonging and provide additional value through networking opportunities or expert-led discussions.
- Offer Regular Updates: Continuously improve your digital product by providing regular updates, new features, or content expansions. This showcases your commitment to delivering ongoing value and keeps customers engaged and satisfied.
- Provide Training or Coaching: Offer additional training sessions, coaching calls, or live webinars to complement your digital product. This personalized guidance and interaction can enhance the learning experience and provide additional value to customers.
- Simplify User Experience: Ensure that your digital product is user-friendly, intuitive, and easily navigable. Streamline the user experience by providing clear instructions, intuitive interfaces, and easy access to relevant content or features.
- Integrate with Other Tools or Platforms: Consider integrating your digital product with other commonly used tools or platforms to provide a seamless experience for your customers. This integration adds convenience and value by connecting your product with existing workflows or systems.
- Offer Exclusive Discounts or Upgrades: Provide exclusive discounts or special offers for loyal customers, such as discounted pricing for future releases or upgrades. Rewarding customer loyalty encourages repeat purchases and increases the perceived value of your digital product.
- Gather and Act on Customer Feedback: Actively seek feedback from customers and use it to improve your digital product. Incorporate customer suggestions, address pain points, and make iterative updates based on their needs and preferences.
Remember, adding value to your product goes beyond the core features or benefits. It involves considering the overall customer experience, addressing pain points, and exceeding expectations.
By implementing these strategies, you can make your product more attractive, increase customer satisfaction, and cultivate long-term customer loyalty.
Question Three: How do I set my offer apart from the competitors’ offers?
When a prospect arrives on your sales page, they’re going to be wondering why they should buy your offer rather than buying from your competitor.
You need to answer this question, and one way to do that is by creating a strong USP (unique selling proposition):
A Unique Selling Proposition (USP) is a distinctive and compelling feature or benefit that sets your product apart from competing offers in the market. It is a concise statement or value proposition that communicates the unique value and advantages your product provides to customers. A strong USP helps differentiate your digital product, captures the attention of your target audience, and motivates them to choose your product over others.
Having a well-defined USP is critical for several reasons:
- Differentiation: In a crowded marketplace with numerous digital products, a strong USP distinguishes your offering from competitors. It highlights what makes your product unique, whether it’s through features, benefits, quality, or customer experience. This differentiation helps you stand out and capture the interest of potential customers.
- Competitive Advantage: A compelling USP gives you a competitive edge by showcasing the specific value your product offers. It allows you to position your digital product as superior or more valuable compared to alternatives, giving customers a clear reason to choose your product over others.
- Targeted Marketing: A well-crafted USP enables you to focus your marketing efforts and messages effectively. It helps you communicate the specific benefits that resonate with your target audience and address their pain points. This targeted approach increases the chances of attracting the right customers who are most likely to be interested in your product.
- Value Perception: A strong USP influences how customers perceive the value of your digital product. By highlighting unique benefits or advantages, you can create a perception of higher value, making your product more appealing and justifying a potentially higher price point.
- Customer Decision-Making: A clear USP simplifies the decision-making process for customers. It provides them with a clear understanding of what sets your product apart and why it is the best choice for their needs. This reduces confusion, builds trust, and increases the likelihood of conversion.
- Brand Identity and Recognition: A well-established USP helps shape your brand identity and establishes a distinct position in the market. It creates a memorable impression in the minds of customers and fosters brand recognition and loyalty over time.
To create an effective USP, it’s essential to understand your target audience, conduct market research, and identify the unique features, benefits, or experiences your digital product offers. Craft a concise and compelling statement that communicates your USP clearly and addresses the specific pain points or desires of your target market.
This is a benefit that you offer that your competitors don’t offer. Or, at the very least, it’s not something your competitors really advertise that they offer.
For example, you could create a USP around these types of factors:
- You’re uniquely qualified to teach this information.
- Your product includes information not found in other products.
- You pioneered a strategy in the niche.
- You deliver the information in a unique way.
- Your guarantee is exceptionally strong/unique.
Here are examples of famous direct-response Unique Selling Propositions (USPs) that prompt immediate action or offer specific guarantees:
- Domino’s Pizza: “You get fresh, hot pizza delivered to your door in 30 minutes or less, or it’s free.”
- Domino’s USP offers a time-sensitive guarantee, promising customers quick delivery and a free pizza if the time commitment is not met.
- Snickers: “Hungry? Grab a Snickers.”
- Snickers’ USP addresses hunger directly, suggesting their candy bar as an immediate solution to curb hunger and satisfy cravings.
- Subway: “Eat Fresh.”
- Subway’s USP emphasizes the freshness of their ingredients, appealing to customers seeking healthier and freshly made food options.
- ExpressVPN: “The Fastest VPN on Earth.”
- ExpressVPN’s USP highlights the speed of their virtual private network (VPN) service, targeting customers who prioritize quick and secure internet access.
- Dyson: “No loss of suction.”
- Dyson’s USP focuses on the performance of their vacuum cleaners, assuring customers of consistent suction power and efficient cleaning.
- Priceline: “Name your own price.”
- Priceline’s USP encourages customers to specify the price they are willing to pay for travel accommodations, allowing them to potentially secure deals below standard market rates.
- L.L.Bean: “Guaranteed to last. Guaranteed to please.”
- L.L.Bean’s USP offers a double guarantee, assuring customers of the durability and quality of their products, as well as customer satisfaction.
- Dollar Shave Club: “Shave Time. Shave Money.”
- Dollar Shave Club’s USP combines convenience and cost savings, appealing to customers by offering affordable razor subscriptions delivered directly to their door.
- Trivago: “Find your ideal hotel at the best price.”
- Trivago’s USP highlights their hotel search engine, promising customers the ability to discover and book accommodations at the best available rates.
- Geico: “15 minutes could save you 15% or more on car insurance.”
- Geico’s USP emphasizes potential savings, encouraging customers to request a quote and potentially reduce their car insurance expenses.
These examples showcase direct-response USPs that capture attention, offer specific benefits, guarantees, or savings, and prompt customers to take immediate action. Such USPs often leverage time, convenience, cost, or performance as key selling points.
Question Four: How do I know if anyone will buy this product?
Testing the market is a crucial step to determine the demand and viability of your digital product.
Here are three effective ways to test the market, along with examples of how to carry out each method:
- Online Marketplaces and Keyword Research:
- Go online and browse different marketplaces, such as Amazon, to find similar products and assess their popularity and sales. Look for customer reviews, ratings, and the number of units sold to gauge market demand. Additionally, utilize tools like Google Trends to track keyword research surrounding your product’s subject.
Example: If you’re creating a digital product in the fitness niche, search for fitness-related products on Amazon and note the number of customer reviews, sales rankings, and overall customer satisfaction. Use Google Trends to identify the popularity and search volume of fitness-related keywords over time.
- Surveying an Online Audience:
- Find online groups or communities where your ideal target market congregates and conduct surveys to gather feedback. Craft targeted questions to understand their pain points, interests, and their willingness to pay for a product like yours.
Example: Join relevant Facebook groups or online forums where your target audience discusses topics related to your digital product. Create a survey using platforms like Google Forms or SurveyMonkey and share it within these communities. Ask questions about their needs, preferences, and whether they would be interested in a product like yours. Analyze the survey responses to gauge market interest.
- Beta Launch with Paid Ads:
- Run a beta launch by creating a simplified or limited version of your digital product and run paid ads to drive traffic to it. This allows you to measure demand and conversion rates, as well as gather user feedback to refine your product.
Example: Create a landing page or a small section of your website dedicated to your beta version. Set up targeted paid ads on platforms like Google Ads or social media platforms to drive traffic to this specific page. Monitor the click-through rates, conversion rates, and user feedback. Assess the level of demand and evaluate the feedback to make necessary improvements before the official product launch.
Remember to analyze the data and insights gathered from these market testing methods to inform your product development and marketing strategies.
Adjust your offering based on the feedback received and be open to making necessary iterations to align with market demand.
Testing the market helps you validate your digital product idea, minimize risks, and increase your chances of success when launching your product to a broader audience.
Question Five: What can I do to make my product look professional?
Creating a professional and trustworthy online presence for your digital product is crucial for attracting potential customers and establishing credibility.
Here are some effective ways to enhance the look of your product online and build trust with your audience:
To that end, you want your product to be polished on the outside and the inside.
- For the outside, you’ll want to get a professional e-cover graphic created.
- For the inside, you want a professional layout and design, plus you want to ensure the content itself is proofed and polished.
If you know how to create great graphics and professionally design the interior of a product, awesome. But if not, I suggest you hire someone to do it for you. You can even get someone to create an interior layout and design template for you that you can tweak and reuse.
TIP: Check Fiverr.com for reasonably priced designers.
As far as proofing, this too should be left to a third party as most people are too close to their own work to spot the errors. You can find a proofreader on Fiverr, Upwork, Guru, or by doing a Google search (e.g., “hire proofreader”).
Please consider each of these points to further enhance your digital product:
- High-Quality Design and Visuals:
- Invest in professional design elements, including a visually appealing website or landing page that aligns with your brand identity. Use high-quality images, graphics, and videos that enhance the overall aesthetics and convey a polished look.
- Clear and Engaging Content:
- Craft clear, concise, and engaging content that effectively communicates the value proposition of your digital product. Use compelling headlines, descriptive product descriptions, and customer testimonials to captivate your audience and build trust.
- User-Friendly Interface and Navigation:
- Ensure your digital product has a user-friendly interface and intuitive navigation. Make it easy for users to access and navigate through the product, reducing friction and enhancing the overall user experience.
- Professional Branding:
- Develop a professional and cohesive brand identity for your digital product. Consistently use your brand colors, logo, typography, and other brand elements across your website, marketing materials, and product itself. This creates a cohesive and recognizable brand image.
- Mobile Responsiveness:
- Optimize your digital product for mobile devices to accommodate the increasing number of users accessing content on smartphones and tablets. A mobile-responsive design ensures a seamless and visually appealing experience across different screen sizes.
- Social Proof and Testimonials:
- Display social proof, such as customer testimonials, reviews, case studies, or endorsements, prominently on your website or product page. Genuine testimonials from satisfied customers help build trust and demonstrate the value of your product.
- Secure Payment Options:
- Offer trusted and secure payment options to instill confidence in your customers. Integrate reliable and recognized payment gateways to assure users that their personal and financial information is protected.
- Clear Contact Information and Support:
- Clearly display contact information, such as email addresses, phone numbers, or live chat support, so users can easily reach out with questions or concerns. Promptly respond to customer inquiries and provide excellent customer support to enhance trust.
- SSL Certificate and Data Protection:
- Implement SSL (Secure Sockets Layer) encryption on your website or checkout process to secure data transmission and protect customer information. Display trust badges or security seals to assure users that their data is safe.
- Professional Branding and Packaging:
- Consider creating professional branding and packaging materials for your digital product. This can include customized email templates, digital product guides or manuals, branded social media graphics, and professional product demos or tutorials.
By implementing these strategies, you can enhance the professional look of your digital product online and build trust with your audience.
A visually appealing and credible online presence increases the likelihood of attracting and converting potential customers, ultimately contributing to the success of your digital product.
Question Six: What’s the key to creating a bestselling product?
Creating a bestselling product requires a combination of careful planning, understanding your target market, and delivering exceptional value.
While there is no guaranteed formula for success, there are several key factors that can significantly increase your chances of creating a product that resonates with customers and achieves widespread success.
Here are 21 keys to creating a bestselling product:
- Identify a Problem to Solve: Focus on addressing a specific problem or fulfilling a need that your target audience is experiencing.
- Thorough Market Research: Conduct comprehensive market research to understand your target market, competition, and market trends.
- Define Your Target Audience: Clearly define your ideal customer profile to ensure your product is tailored to their needs and preferences.
- Unique Value Proposition: Develop a compelling unique selling proposition that sets your product apart from competitors and communicates its value.
- Exceptional Product Quality: Prioritize product quality to ensure a positive user experience and customer satisfaction.
- Market Fit: Ensure there is a strong alignment between your product and the needs and desires of your target market.
- Effective Marketing Strategy: Develop a well-planned marketing strategy that encompasses various channels and tactics to reach your target audience effectively.
- Clear Brand Identity: Establish a clear and consistent brand identity that resonates with your target market and sets the tone for your product.
- Customer-Centric Approach: Put the customer at the center of your product development process and continually seek feedback to improve and iterate.
- Continuous Innovation: Stay ahead of the competition by continuously innovating and evolving your product based on market trends and customer feedback.
- Excellent User Experience: Focus on creating a seamless and intuitive user experience that delights customers and encourages repeat usage.
- Pricing Strategy: Set a competitive pricing strategy that aligns with the perceived value of your product and appeals to your target market.
- Effective Distribution Channels: Choose the right distribution channels to reach your target audience efficiently and maximize product visibility.
- Strong Customer Support: Provide excellent customer support to build trust, address concerns, and maintain customer satisfaction.
- Social Proof and Testimonials: Leverage social proof, such as customer testimonials and reviews, to build credibility and trust in your product.
- Scalability: Design your product to be scalable, allowing for growth and expansion as your customer base increases.
- Partnerships and Collaborations: Explore partnerships or collaborations with complementary brands or influencers to expand your reach and tap into new markets.
- Data-Driven Decision Making: Utilize data analytics and insights to inform product decisions, identify areas for improvement, and optimize your marketing efforts.
- Continuous Marketing Efforts: Maintain a consistent and ongoing marketing presence to keep your product top of mind for potential customers.
- Adaptability: Stay agile and adaptable to changing market dynamics, customer needs, and emerging technologies to remain relevant and competitive.
- Customer Feedback and Iteration: Actively seek and listen to customer feedback, and use it to iterate and improve your product over time.
While each of these keys plays a significant role in creating a bestselling product, it’s important to adapt and tailor them to your specific industry, target market, and product offering.
By implementing these strategies and staying committed to delivering value to your customers, you can increase your chances of creating a product that achieves widespread success and becomes a bestseller.