60 Types of Upsells, Downsells & Order Bumps

types of upsells downsells order bumps

60 Types of Upsells, Downsells & Order Bumps to Boost Revenue

What is an Upsell?

An upsell is a sales technique where a seller offers a customer the opportunity to purchase an upgraded or more expensive version of the product they are already interested in buying. The goal of an upsell is to increase the total amount of the sale by convincing the customer to buy a higher priced item or add-on.

For example, if a customer is interested in buying a laptop with basic specifications, the seller can offer them an upsell to a laptop with better specifications, a larger screen, or more storage space. The seller might also offer an extended warranty or additional software as an upsell.

Upselling can be an effective way for businesses to boost their revenue and profits, as customers are often willing to pay more for higher quality or more advanced products. However, it’s important to use upselling techniques in a way that provides value to the customer and doesn’t come across as pushy or manipulative.

When done correctly, upselling can be a win-win situation for both the seller and the customer. The customer gets a better product or service that meets their needs, and the seller increases their revenue and profits.

  1. Premium Version: Offer an upgraded version of the product with additional features or benefits. This encourages customers to spend more for a better experience or improved results.
  2. Extended Warranty: Provide customers with the option to extend the warranty on their purchase, ensuring they feel secure and protected in case of any issues.
  3. Add-on Services: Offer related services that complement the purchased product, such as installation, maintenance, or support packages.
  4. Personalization: Give customers the option to customize or personalize their purchase, such as adding their name or selecting a unique color or design.
  5. Cross-sell: Recommend complementary products that enhance the use of the purchased item or provide additional functionality, such as accessories, add-ons, or related products.
  6. Exclusive Content: Offer access to exclusive content or material, like premium video tutorials, webinars, or ebooks, that supplement the main product or service.
  7. Expedited Shipping: Allow customers to pay extra for faster shipping or priority processing to receive their order more quickly.
  8. Membership or Subscription: Offer customers the option to join a membership or subscription program, providing ongoing benefits, discounts, or access to exclusive content.
  9. Discount on Future Purchases: Provide customers with a limited-time offer or discount on their next purchase, incentivizing them to return and make additional purchases.
  10. Bulk Discounts: Encourage customers to buy more by offering a discount when purchasing multiple units or a higher quantity of the same product.
  11. Limited Edition Products: Offer limited edition or exclusive versions of a product, creating a sense of scarcity and urgency for customers to upgrade their purchase.
  12. Product Bundles: Combine multiple related products into a single package, offering the bundle at a discounted price compared to purchasing each item individually.
  13. Done-for-You Service: Provide a service where your team takes care of a specific task or project for the customer, saving them time and effort.
  14. Priority Support: Offer customers the option to pay for priority customer support, ensuring faster response times and personalized assistance.
  15. Software Integrations: Recommend additional software or tools that integrate seamlessly with the purchased product, enhancing its functionality and usefulness.
  16. Training or Coaching: Offer customers access to personalized coaching, training, or consulting services to help them make the most of their purchase or achieve their goals more effectively.
  17. Trial Offer: Present customers with a limited-time trial of a higher-tier product or service, allowing them to experience the benefits before committing to a full purchase.
  18. Loyalty Program: Encourage repeat purchases by offering a loyalty program that rewards customers with points, discounts, or exclusive benefits for their continued business.
  19. Replenishment or Consumables: Offer customers the option to purchase consumable items or replacement parts for their product, ensuring they always have the necessary supplies on hand.
  20. Upgrade Path: Provide customers with a clear path to upgrade their current product or service to a more advanced or feature-rich version, motivating them to continue investing in your offerings.
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What is a Downsell?

A downsell is a sales technique where a seller offers a customer a lower priced or less expensive product as an alternative to the product they were initially interested in buying. The goal of a downsell is to prevent the customer from abandoning the purchase altogether by offering them a more affordable option.

For example, if a customer is interested in buying a high-end camera, but ultimately decides that it’s too expensive, the seller can offer them a downsell to a less expensive camera with fewer features or a lower quality lens. The seller might also offer a refurbished or open-box version of the same camera as a downsell.

Downselling can be an effective way to salvage a sale that might otherwise be lost. By offering the customer a more affordable option, the seller can still make a sale and potentially earn the customer’s trust and loyalty for future purchases.

However, it’s important to use downselling techniques in a way that doesn’t come across as cheap or low-quality. The downsell product should still provide value to the customer and meet their needs, even if it’s not the top-of-the-line option.

When done correctly, downselling can be a win-win situation for both the seller and the customer. The customer gets a product that fits their budget and meets their needs, and the seller makes a sale that they might have otherwise lost.

  1. Basic Version: Offer a more affordable version of the product with fewer features or functionalities, making it accessible to customers with budget constraints.
  2. Smaller Package: Provide a smaller or reduced quantity of the product or service, making it more affordable while still offering value to customers.
  3. DIY Kit: Offer a do-it-yourself version of the product or service, allowing customers to save money by assembling or implementing the solution themselves.
  4. Shorter Subscription: Provide customers with the option to purchase a shorter subscription term at a lower price, making it easier for them to try out your product or service without a long-term commitment.
  5. Economy Bundle: Create a lower-priced bundle that combines essential features or products, providing customers with a more budget-friendly option.
  6. Pay-Per-Use: Offer customers the flexibility to pay only for what they use, allowing them to save money if they don’t require the full product or service offering.
  7. Self-Service Option: Provide a self-service alternative to your premium offering, where customers can access resources and tools without personalized support or assistance.
  8. Single-User License: Offer a lower-priced option for individual users, making it more affordable for customers who don’t need a multi-user or enterprise-level solution.
  9. Limited Time Discount: Offer a temporary price reduction or discount on your product or service, incentivizing customers to make a purchase at a more affordable rate.
  10. Split Payments: Allow customers to split the cost of the product or service into smaller installments, making it easier for them to afford the purchase.
  11. Group Discount: Offer a discounted rate for customers who purchase the product or service as a group, encouraging them to team up and save money together.
  12. Older Version: Offer a previous version of your product or service at a reduced price, catering to customers who don’t need the latest features or updates.
  13. Ad-Supported Option: Provide a free or low-cost version of your product or service supported by advertisements, allowing customers to access your offering at a lower price.
  14. Credit or Points Redemption: Enable customers to use loyalty program points, rewards, or store credits to reduce the cost of their purchase.
  15. Referral Discount: Offer customers a discount on their purchase if they refer a friend or family member to your business, incentivizing both parties to make a purchase.
  16. Tiered Pricing: Offer different pricing tiers based on the features or services included, allowing customers to choose a package that best suits their needs and budget.
  17. A la Carte Services: Provide customers with the option to select and pay only for specific services or features they need, rather than purchasing a full package.
  18. Pre-Owned or Refurbished Items: Offer pre-owned or refurbished products at a lower price, providing customers with a more affordable option while still ensuring quality and performance.
  19. Educational or Non-Profit Discount: Offer a discounted rate for educational institutions, non-profit organizations, or other qualifying groups, making your product or service more accessible to these customers.
  20. Limited Functionality Trial: Provide a trial version of your product or service with limited features, allowing customers to test it out before committing to a higher-priced, full-featured version.
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What is an Order Bump?

An order bump is a sales technique where a seller offers a customer an additional product or service at the point of sale, after the customer has already added the main product to their cart. The goal of an order bump is to increase the total amount of the sale by offering a complementary or related item that the customer might also be interested in purchasing.

For example, if a customer is buying a pair of shoes, the seller can offer an order bump for a pair of insoles that would fit perfectly with the shoes. The seller might also offer a shoe cleaning kit or a shoe protector spray as an order bump.

Order bumps can be an effective way for businesses to increase their revenue and profits, as customers are often willing to purchase complementary items that enhance their purchase. However, it’s important to use order bump techniques in a way that provides value to the customer and doesn’t come across as pushy or manipulative.

When done correctly, order bumps can be a win-win situation for both the seller and the customer. The customer gets an additional product that enhances their purchase, and the seller increases their revenue and profits.

  1. Expedited Shipping: Offer customers the option to upgrade to faster shipping for a small additional fee, ensuring they receive their order sooner.
  2. Gift Wrapping: Provide a gift-wrapping service for customers who are purchasing items as gifts, adding a touch of personalization and convenience.
  3. Extended Warranty: Give customers the opportunity to purchase an extended warranty for their product, providing extra peace of mind and protection.
  4. Ebook or Digital Content: Offer a relevant ebook or digital content that complements the purchased product, providing additional value and knowledge.
  5. Accessories: Suggest add-on accessories that enhance the functionality or use of the main product, such as cases, chargers, or additional parts.
  6. Personalization: Offer personalization options like custom engraving, monogramming, or unique designs for a small additional fee.
  7. Maintenance Package: Provide a maintenance or cleaning package for the product, ensuring it stays in optimal condition and lasts longer.
  8. Exclusive Webinar or Tutorial: Offer access to an exclusive webinar, tutorial, or online course related to the purchased product, helping customers make the most of their purchase.
  9. Storage or Carrying Case: Suggest a storage or carrying case for the product, making it easier for customers to keep their purchase organized and protected.
  10. One-Time Discount: Offer a one-time discount on a future purchase, encouraging customers to return and buy more from your store.
  11. Priority Support: Provide customers the option to purchase priority customer support, ensuring faster response times and personalized assistance.
  12. Sample Pack: Offer a sample pack of related products or consumables, allowing customers to try out different options before committing to a full purchase.
  13. Upsize or Upgrade: Give customers the option to upsize or upgrade their order for a small fee, providing extra value and an improved experience.
  14. Donation: Offer customers the opportunity to add a small donation to a charitable cause related to your product or industry.
  15. Limited Edition Item: Present a limited edition or exclusive item that complements the main purchase, creating a sense of scarcity and urgency.
  16. Reusable Packaging: Offer eco-friendly, reusable packaging for a small additional cost, appealing to environmentally conscious customers.
  17. Loyalty Program Enrollment: Provide customers with the option to enroll in your loyalty program for a small fee, granting them access to future discounts and exclusive offers.
  18. Software Integrations: Suggest related software or tools that integrate with the purchased product, enhancing its functionality and usefulness.
  19. Subscription Box: Offer a trial or discounted subscription to a related subscription box service, introducing customers to new products and experiences.
  20. Complementary Service: Provide a discounted or limited-time offer on a complementary service, such as a consultation, coaching session, or support service, to help customers maximize their purchase.
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60 Types of Upsells, Downsells & Order Bumps

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